Retail Support Centre, Cherry Tree Road , Watford, WD246SH
|Contract Hours:||Full Time|
Mothercare are looking for an Email Marketing Manager to join the UK Digital team.
This role will drive and develop Mothercare's email strategy: you will plan, build and deliver to ensure increased acquisition and retention of customers.
Working closely with CRM & Loyalty manager and email campaign executives define and deliver the email strategy that delivers list growth, acquisition and retention
Management of the ELC and Mothercare email marketing calendar working closely with trading and brand teams to prioritise and ensure timely execution and organisation
Oversee and manage triggered email and store email scheduling and deployment
Oversee and develop email test plan reporting back on results and insights to wider business teams
Working with CRM Analyst to
Managing trigger email campaigns throughout the customer lifecycle to maximise sales
Keep up to date with latest industry trends to ensure the business has best in class system architecture, operation and performance
Manage third party supplier relationships
Management experience - you will be leading a team of 2
Demonstrative experience of using ESP packages
Email marketing experience across customer acquisition, retention and re-engagement
Understanding of customer lifecycle planning and segmentation
What We Offer:
• Competitive Salary plus bonus • Cash car allowance • Private medical insurance • 25 days holiday plus a ‘Mothercare Day’ and Bank Holidays • Flexible working • Extended Parental leave • Staff discount • In-house exercise classes such as Yoga and Bootcamp • On-site cost price staff shop where all proceeds are donated to charity
Born in 1961, Mothercare has been a favourite of mums and dads for over 50 years In the last few years we’ve been on quite a journey. We’ve invested in positive changes to transform us into a digitally led business, with modern stores and infrastructure. What remains is our brand heritage, the expertise of our people and the pride and passion in everything that we do.
We’re honoured to help, support and inspire mums and dads as they take on the most magical and important job they can do. We pride ourselves on being the place to go to for all parenting needs including award winning clothing collections, quality home & travel products and that all important expert help and advice.
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